Northeast Florida · Est. 2026
Built for properties that deserve better.
Exceptional vacation properties rooted in Northeast Florida — curated for comfort, managed to a hotel standard, and designed for every kind of traveler and every kind of trip.
Top 1%
Award
Vacation Rental Management Recognized for Excellence
10,000+
Reviews
Between Marriott, Airbnb, and VRBO
4.8
Rating
Average Guest Rating on Google
$100M+
Assets Under Management
Our story
Started with one bad stay. Built into something better.
Thirty North was created by bringing together two of Northeast Florida's most respected hospitality companies — Joseph Ellen Properties and Ancient City Hideaways — with one shared belief: local hospitality should feel personal.
Founded by two husband-and-wife teams, Andrew and Melody Pokrzywinski and Danny and Andrea Brown, Thirty North represents years of building, hosting, and investing in the communities they call home.
Long before Thirty North existed, Joseph Ellen Properties and Ancient City Hideaways each earned a reputation for delivering exceptional guest experiences and thoughtfully managed properties. From the beaches of Jacksonville and Ponte Vedra to the historic charm of St. Augustine, both companies became trusted names by focusing on what national brands often overlook: local expertise and genuine hospitality.
Today, those brands operate together through Thirty North.
More than a property management company, Thirty North is a hospitality platform connecting travelers with a curated collection of vacation homes, boutique inns, and distinctive stays throughout Northeast Florida. Every property is carefully selected, every experience intentionally crafted, and every decision guided by people who live, work, and raise their families here.
Together, the two companies have welcomed tens of thousands of guests and earned thousands of five-star reviews, creating one of Northeast Florida's most trusted collections of accommodations.
In an industry increasingly dominated by national operators and impersonal marketplaces, Thirty North remains proudly local.
Local owners. Local teams. Local partnerships. Real people who know these communities because they're part of them.
Thirty North exists to help travelers experience Northeast Florida at its best while giving homeowners a trusted partner who cares for their properties as if they were their own.
Because we're not trying to build the biggest collection.
We're building the one people come back to.
The name
30° North Latitude
The 30th parallel north passes directly through Jacksonville, Florida. It traces through the barrier islands, the St. Johns River estuary, and the Atlantic shoreline that has defined Northeast Florida for generations. It's the latitude at which this coast sits — and the reference we chose to anchor everything 30North stands for.
Rooted in place. Oriented toward quality. That's what the name means, and what every property in the portfolio is asked to reflect.
The ThirtyNorth Difference
Three things we refuse to compromise on.
A Curated Portfolio
Not every property qualifies. Each ThirtyNorth property is individually reviewed and accepted only when it meets our standards — thoughtfully set up for real stays, whether you're arriving with a stroller, a laptop, or nothing but time.
Hotel-Grade Operations
Behind every ThirtyNorth property is a full in-house operations team — dynamic pricing, professional housekeeping, 24/7 guest support, and proactive maintenance. The experience of a boutique hotel, in a genuinely private space.
People Who Know the Coast
Our team lives in Northeast Florida. We know which neighborhoods are walkable, which beach access points are uncrowded at 8am, which restaurants work for a table of eight, and where to find quiet when you need it. That knowledge travels with every booking.
How we operate
Five values that drive every decision.
Hospitality First
Every operational decision — pricing, cleaning schedules, response times — is evaluated through a single lens: does this make the guest experience better?
Excellence Over Volume
We'd rather manage fifty exceptional properties than five hundred average ones. Every property in the ThirtyNorth portfolio has earned its place.
Design with Purpose
Interiors should serve the guest, not the listing photograph. We furnish for real use: great mattresses, functional kitchens, thoughtful lighting.
Community Rooted
We live and work in Northeast Florida. Our local relationships — with chefs, guides, artisans, and repair crews — are assets your reservation benefits from.
Always Improving
Every review, every maintenance call, every piece of guest feedback is data. We read all of it and act on what it tells us.
The Team
People who take this personally.
Eighteen people across two brands, from operations, guest services, maintenance, finance, to marketing — all working from Northeast Florida, all focused on the same thing: making every stay worth coming back for.
Family of brands
The companies behind ThirtyNorth.
ThirtyNorth is the parent behind a group of companies operating across vacation rentals, property management, design, and real estate investment in Northeast Florida.
Ancient City Hideaways
Boutique vacation rentals in St. Augustine and the historic coast.
Joseph Ellen Properties
Premium short-term rental management across Northeast Florida.
Joseph Ellen Designs
Interior design and furnishing services built for rental performance.
Deal Room
Investment deal flow and acquisition support for property owners.
Ready when you are
Explore what's available on the Northeast Florida coast.
Browse our full collection of curated vacation properties — from Amelia Island to Palm Coast