Brand Advocate Program · Northeast Florida
Share the coast. Get rewarded for it.
30North brand advocates get complimentary stays, booking commissions, early property access, and co-branded content opportunities — in exchange for authentic coverage of the Northeast Florida coast.
What this is
A real partnership — not a one-off sponsored post.
The 30North Brand Advocate Program is built for creators, professionals, and community figures who genuinely connect with the Northeast Florida coast — and whose audiences trust their recommendations.
We're not looking for reach alone. We're looking for people whose content feels authentic, whose audiences are genuinely engaged, and who would stay at a 30North property and come away with something real to say about it. The best brand advocates we've worked with treat their platform like a publication — selective, considered, and consistent.
If that's you, we want to talk. The program is small by design — we'd rather have ten exceptional brand advocates than a hundred transactional ones.
6
Coastal destinations
Atlantic Beach to Amelia Island
4.8★
Average guest rating
Across 10,000+ reviews
Top 1%
Operator ranking
NE Florida Market Leader Award
100%
In-house managed
Every property in the portfolio
Brand Advocate benefits
What you get as a 30North brand advocate.
Complimentary stays
Active ambassadors receive complimentary or deeply discounted stays at 30North properties — so you can experience the portfolio firsthand and create content from inside it.
Booking commission
Every confirmed booking made through your unique ambassador code earns you a commission. The more your audience books, the more you earn — with no cap.
Early property access
Be among the first to experience new properties before they're publicly listed — and among the first to share them with your audience.
Co-branded content
Work directly with the 30North team on shoots, reels, and campaigns. We provide access, creative latitude, and distribution through our own channels.
Exclusive ambassador rates
Personal stays — not content trips — at preferred ambassador pricing, available any time subject to availability. Use it for yourself or offer it to your community.
Priority booking windows
Ambassadors get advance access to peak-season dates — so your content plans and personal getaways aren't blocked by public availability.
How it works
Three steps to get started.
Apply
Tell us about yourself — who you are, where you create, and why Northeast Florida fits your content. We review every application personally.
Get approved and onboarded
If it's a fit, we'll reach out to discuss your first stay, your ambassador code, and how the partnership works. No contracts — just a genuine collaboration.
Create, share, earn
Stay at 30North properties, create content you'd be proud of, share with your audience, and earn commission on every booking your code generates.
Who we're looking for
Quality over quantity. Always.
We don't have a follower minimum. We care about whether your content reflects genuine experience and whether your audience acts on your recommendations — not whether your numbers look good in a deck.
Authentic voice
You create content that reflects real experiences — not just sponsored aesthetics. Your audience trusts you because you're selective.
Coastal or travel focus
Your platform is at least partially oriented around travel, lifestyle, coastal living, or experiences that align with the Northeast Florida market.
Engaged community
We care about engagement over follower count. A creator with 5,000 highly engaged followers is more valuable to us than one with 50,000 passive ones.
Quality over volume
You don't post everything. You publish content you're proud of. We prefer partners who treat their work as a craft, not a content machine.
Apply to the program
Think you're a fit?
Tell us about yourself and your platform. We review every application and respond to everyone we're genuinely interested in.
Brand Advocate application
We respond to every application within one week.
Application received.
We review every application personally and will be in touch within one week.