Privacy Policy

1. Information We Collect

We collect information you provide directly when you:

• Submit a booking request or inquiry
• Create a 30North member account
• Sign up for our newsletter or promotions
• Contact us by phone, email, or web form
• Opt in to receive SMS text messages

This information may include your name, email address, phone number, mailing address, payment details, and property preferences or booking history.

We also collect certain information automatically when you visit our website, including IP address, browser type, pages visited, referring URLs, and device identifiers. This data is collected through cookies and similar tracking technologies.

2. How We Use Your Information

We use the information we collect to:

• Process reservations and manage your bookings
• Send booking confirmations, pre-arrival guides, and check-in details
• Respond to inquiries and provide concierge assistance
• Send promotional offers, new listings, and seasonal updates (where you have opted in)
• Improve our website, services, and guest experience
• Comply with legal obligations and resolve disputes

3. SMS & Mobile Communications

By providing your phone number and opting in, you consent to receive text messages from 30North Properties, including reservation updates, promotional offers, and booking-related information.

• Message frequency may vary based on your activity
• Standard message and data rates may apply
• Reply STOP at any time to opt out of SMS communications
• Reply HELP for assistance, or contact us directly at (904) 204-1794

Important: Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent will not be shared with any third parties.

4. Sharing Your Information

We do not sell or rent your personal information. We may share your data with trusted third parties only as necessary to operate our business:

• Payment processors — to securely handle reservation payments
• Property management tools — to coordinate check-in, housekeeping, and maintenance
• Email and SMS platforms — solely to deliver communications you have requested
• Legal and regulatory authorities — when required by law

All third-party partners are contractually required to handle your data in accordance with applicable privacy law.

5. Data Security

We implement industry-standard security measures including TLS encryption for data in transit, access controls, and regular security reviews. While no method of transmission over the internet is 100% secure, we take reasonable precautions to protect your personal information from unauthorized access, disclosure, or misuse.

6. Your Rights & Choices

You may exercise the following rights at any time:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Deletion — request deletion of your personal data, subject to legal retention requirements
• Opt out of marketing — unsubscribe from emails via the link in any message, or from SMS by replying STOP
• Data portability — request your data in a structured, machine-readable format

To exercise any of these rights, email us at info@30northproperties.com. We will respond within 30 days.

7. Cookies & Analytics

We use cookies and similar technologies to analyze website traffic, remember your preferences, and improve your experience. You may disable cookies in your browser settings; however, certain features of the site may not function properly if you do so.

8. Children's Privacy

Our services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will delete it.

9. Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the "Last updated" date at the top of the page. We encourage you to review this policy periodically. Continued use of our services after changes are posted constitutes your acceptance of the revised policy.

10. Contact Us

For questions or requests relating to this Privacy Policy, please contact:

30North Properties

A division of Joseph Ellen Properties, Inc.

1718 Atlantic Blvd, Jacksonville, FL 32207

(904) 204-1794

info@30northproperties.com