Journal

Owning a great vacation rental isn’t just about having a great location anymore. Guests have more options, more information, and higher expectations than ever…

Owning a short-term rental can be profitable, but simply staying booked doesn’t always mean your property is performing as well as it could. Nightly rates, oc…

Planning a Northeast Florida getaway starts with one big question: Where should you stay? The answer depends on the kind of trip you want. Maybe your group…

Owning a vacation rental doesn’t always mean knowing whether your property is performing as well as it could. Your calendar may have bookings. Guests may be l…

Owning a vacation rental can be a great investment, but managing one successfully involves much more than keeping the calendar full. From pricing and marketing…

A coastal vacation has specific gear requirements that generic packing lists miss entirely. Here's what actually matters for a week on the First Coast — from beach days to historic district dinners.

Sixty-five miles and one bridge separate St. Augustine's Spanish colonial history from Amelia Island's Victorian charm. The drive is worth making — here's how to do it well.

The right property changes everything about a trip. Here's how we think about matching guests to homes — and what each type of traveler actually needs from a vacation rental.

The places worth knowing about aren't always the ones at the top of the search results. Here are the First Coast spots that locals protect — and that we're willing to share.

Northeast Florida's coastal climate is genuinely distinct across seasons. The right time to visit depends on what you're coming for — and what you're trying to avoid.

A city this old knows how to feed people well. St. Augustine's dining scene has matured quietly over the past decade into something that rewards research — here's where to start.

The best family destinations make it easy for children to be genuinely occupied and for adults to be genuinely relaxed. Northeast Florida does both better than most coastal regions its size.