Property Management · 5 min
What Today’s Vacation Rental Guests Are Actually Looking For — And What Owners Should Do About It
· Sep 2026
Planning a Northeast Florida getaway starts with one big question: Where should you stay? The answer depends on the kind of trip you want. Maybe your group…
Planning a Northeast Florida getaway starts with one big question: Where should you stay?
The answer depends on the kind of trip you want.
Maybe your group wants to wake up near the beach and spend most of the week in swimsuits. Maybe you want restaurants and nightlife within easy reach. Maybe you're bringing the whole family and need a home with plenty of room to spread out. Or maybe your perfect getaway involves walking out the front door and exploring historic St. Augustine.
One of the best things about Northeast Florida is that you don't have to settle for a one-size-fits-all vacation.
From Fernandina Beach to St. Augustine, each area offers a different experience. Here's how to choose the best place to stay based on your group and what you want to do.
Best for: Couples, families, relaxed beach trips, outdoor lovers and slower-paced getaways
Located on Amelia Island, Fernandina Beach combines classic Florida beach days with a historic downtown, locally owned restaurants, shops, outdoor activities and waterfront views.
It's a great choice for travelers who want plenty to do without feeling like they need a packed itinerary.
Spend the morning at the beach, explore historic downtown Fernandina Beach in the afternoon, then grab dinner near the waterfront. Kayaking, fishing, biking and nature tours are also easy additions to the trip.
Beach days
A relaxed atmosphere
Historic downtown charm
Local restaurants and shopping
Fishing and boating
Outdoor activities
A quieter coastal getaway
The vibe: Relaxed, coastal and easygoing.
Best for: Events, business travel, sporting events, concerts and travelers who want easy access to different parts of Jacksonville
Jacksonville isn't only a beach destination.
Staying closer to Downtown Jacksonville puts you near some of the city's major venues, events and attractions while keeping you within driving distance of the Beaches and other popular neighborhoods.
Downtown can be an especially convenient home base if you're visiting Jacksonville for a concert, game, event or work trip.
You'll also be positioned to explore nearby neighborhoods like Riverside, Avondale and San Marco during your stay.
Sporting events
Concerts
Business travel
Downtown events
Exploring Jacksonville neighborhoods
Restaurants and nightlife
A mix of city and coastal activities
The vibe: Urban, convenient and connected.
Best for: Friend groups, families, beach lovers, surfers and anyone who wants a classic Florida beach vacation
If your ideal itinerary is something like beach, lunch, pool, dinner, repeat, Jacksonville's Beaches may be exactly what you're looking for.
Jacksonville Beach, Neptune Beach and Atlantic Beach stretch along the Atlantic Coast, with plenty of restaurants, coffee shops, bars and local businesses nearby.
The area works especially well for groups because everyone can find something to do. Spend the morning surfing, walk to lunch, head back to your vacation rental for an afternoon by the pool, then go out for dinner.
And if you want to explore more of Jacksonville, you're still within reach of everything the city has to offer.
Lots of beach time
Surfing and water activities
Walkable restaurants and bars
Coffee shops and local favorites
A fun group getaway
Pool or beachfront vacation rentals
Easy access to both the coast and Jacksonville
The vibe: Social, casual and beach-focused.
Best for: Families, couples, golf trips, relaxing getaways and travelers looking for a more residential beach experience
Ponte Vedra Beach offers a different experience from the livelier Jacksonville Beaches.
The area is known for beautiful stretches of coastline, golf, upscale communities and a quieter atmosphere.
It's a great fit for guests who want the beach to be the focus of their trip but would rather return to a peaceful home at the end of the day.
Golf fans will also recognize Ponte Vedra as home to TPC Sawgrass, making it an obvious choice for golf-focused trips.
A quieter beach experience
Golf
Relaxing family time
Beautiful coastal scenery
Beachfront stays
Less nightlife and more downtime
The vibe: Peaceful, polished and coastal.
Best for: Families, groups, beach vacations and travelers who want both the coast and sightseeing
Can't decide between a beach vacation and a St. Augustine getaway?
You don't necessarily have to.
St. Augustine Beach gives you easy access to the Atlantic while keeping historic downtown St. Augustine close enough to visit whenever you want.
Spend the morning at the beach, come back to your vacation rental for a break, then head downtown for dinner and an evening exploring the historic district.
It's an especially good option for families and groups who want more room to spread out and plan to spend a significant part of their trip at the beach.
Beach days
Family-friendly activities
Surfing and water activities
More space for a group
Easy access to historic St. Augustine
A combination of relaxing and sightseeing
The vibe: Classic Florida beach vacation with plenty to explore nearby.
Best for: Couples, weekend trips, first-time visitors, history lovers and travelers who prefer to explore on foot
If your St. Augustine bucket list is long, staying downtown makes it much easier to experience it all.
Historic Downtown St. Augustine is filled with restaurants, shops, museums, historic landmarks and attractions, many of which can be reached on foot depending on where you're staying.
Start your morning with coffee, wander St. George Street, visit Castillo de San Marcos, stop somewhere for lunch, explore a museum and head out for dinner—all without building your day around driving back and forth.
Downtown is particularly appealing for shorter trips because you can fit a lot into a weekend without spending much of it in the car.
Walkability
Historic attractions
Restaurants and bars
Shopping
Museums
Nightlife and live entertainment
A packed weekend without much driving
The vibe: Historic, lively and endlessly walkable.
This is one of the most common decisions travelers face when planning a St. Augustine vacation.
The simple answer?
Stay at St. Augustine Beach if the beach is the priority. Stay Downtown if exploring St. Augustine is the priority.
Families and larger groups may prefer the space and beach access available around St. Augustine Beach, while couples and weekend travelers may appreciate being able to walk to restaurants, attractions and nightlife downtown.
For longer trips, staying at the beach still gives you plenty of opportunities to spend a day or evening exploring downtown.
Both offer easy access to Northeast Florida's coastline, but the atmosphere is different.
Jacksonville Beach is generally a better fit if you want restaurants, nightlife, activities and a livelier beach-town atmosphere.
Ponte Vedra Beach is a better fit if you're looking for a quieter getaway, golf, relaxation and a more residential coastal setting.
If you're traveling with friends and want plenty happening around you, lean toward Jacksonville Beach.
If your goal is to unplug and enjoy the coast, Ponte Vedra may be the better match.
There isn't one answer for every family.
For a traditional family beach vacation, St. Augustine Beach, Jacksonville Beach and Ponte Vedra Beach are all strong options.
If your family loves sightseeing and activities, Downtown St. Augustine puts plenty to do close by.
For families looking for a quieter trip with a mix of beaches and a charming downtown, Fernandina Beach is another great choice.
When choosing your vacation rental, look beyond location and consider amenities that will make the trip easier, such as:
Private pools
Multiple bedrooms
Large kitchens
Outdoor gathering spaces
Game rooms
Beach access
Pet-friendly accommodations
Plenty of parking
Sometimes the right house is just as important as the right neighborhood.
For friend groups and larger gatherings, Jacksonville Beach and St. Augustine Beach offer a strong combination of larger vacation rentals, beach access, restaurants and activities.
But think about your group's plans before booking.
If everyone wants nightlife and restaurants nearby, Jacksonville Beach may make more sense.
If your group wants beach days mixed with sightseeing in historic St. Augustine, St. Augustine Beach gives you easy access to both.
And if your group would rather spend most of the trip enjoying the home itself, prioritize the property over the neighborhood. A large home with a private pool, hot tub, game room, outdoor space or beachfront access can become the main event.
If you've never visited Northeast Florida, St. Augustine and the Jacksonville Beaches are great places to start.
St. Augustine offers the area's most recognizable historic attractions alongside beaches and coastal activities.
Jacksonville's Beaches offer a more traditional beach getaway while keeping the restaurants, neighborhoods, events and attractions of Jacksonville within reach.
For a longer trip, you can experience both.
Once you've picked the area, think about how your group actually travels.
Don't choose a property based solely on the number of bedrooms.
Ask yourself:
Will we spend most of our time at the beach?
Prioritize beach access or a beachfront location.
Are we traveling with kids?
Look for a pool, game room, backyard or additional living space.
Are we planning to explore every day?
Location and walkability may matter more than extra amenities.
Is this a group trip?
Look for large gathering spaces, enough bathrooms, ample parking and outdoor areas everyone can enjoy together.
Do we want the property to be part of the vacation?
Consider a home with standout amenities like a private pool, hot tub, waterfront views, outdoor entertaining space or direct beach access.
The best place to stay isn't the same for every traveler—and that's exactly what makes Northeast Florida such a great destination.
From historic streets and city neighborhoods to quiet stretches of coastline and lively beach towns, Northeast Florida gives you plenty of ways to experience the area.
The only question is: What kind of trip are you looking for?
Thirty North offers vacation rentals throughout Northeast Florida for beach weekends, family vacations, group getaways, city stays and everything in between.
Choose the destination that fits your trip, find a property that feels like your kind of place, and experience Northeast Florida your way.
Stay Local. Stay Coastal.